Word of Mouth Marketing: The Gold Standard of Business Promoting

Nowadays, you’ll find a number of various ways to market a person’s company and produce brand awareness. Some of them are the traditional ways that have already been utilized for at least a century, such as print advertising, various signage, strategic business card implementation, networking, television and radio spots, plus much more. Many of these methods, however, when put in with each other, don’t come close to the effectiveness of your organization website that has become expertly created and effectively improved in exchange for principal search engines. Nearly all corporations these days are usually less likely to buy print, radio and television publicity, primarily because a great number of their clients are usually unlikely to see this when they don’t browse magazines, pay attention to airwaves, and / or look at standard TV with commercials.

They generally do want the web-site, nevertheless. Present day clients expect to find the information they are seeking concerning your organization online, and they count on any company they’re very likely to frequent to happen to have an attractive web site. You can read here to learn more concerning just what exactly preferred sites involve, but permit it to be enough to state that a great website is important for virtually any organization that truly wishes to realize success. Nonetheless, as critical as an online site could be to a company, even that does not get the power to create an effective position for a small business in a specific area, be it on-line as well as off, like word of mouth (WOM) marketing. Inquire any kind of survey maker or perhaps poll creator – WOM is the gold standard associated with gold specifications in terms of currently being well-perceived by means of one’s clients.

Precisely what is WOM? It’s one girl enthusiastically getting in touch with one more on her way back to her house from a business establishment, a session with a local wedding photographer, one’s vet, stating, “An individual will not likely believe this company – they are DIFFERENT! They care! You need to use them!” It is the viral buzz that builds on social media as responses in this way register with others that recollect having heard something comparable, tag their particular friends, who seem to tag others – pretty soon the next thing you know the business enterprise possesses a whole slew of potential clients that it did nothing at all to acquire besides showing its ideal face as well as merchandise around the world. The return on your investment on WOM advertising and marketing is without a doubt, more than every other kind.

Investing in Property and Looking For an Investment Loan

Why invest and why take out an investment loan?

People’s needs for investment are as varied as the investment vehicles themselves. Some want to own their home outright, pay the kids’ university fees, or take world trips; while others want to start their own business or retire on a comfortable income.

The reality for most of us is that we won’t be able to afford these things on our salary alone (unless you’re fortunate enough to be the CEO of a major corporation). The key to successful investment is to leverage, that is, to use an investment loan to improve your capacity and increase your return.

Why invest in property?

Investing in property is the safest way to invest, but we also believe in a diversified portfolio to minimise risk. Similarly, Australians have trusted investment property as their favoured investment vehicle for generations – and with good reason.

We recognise the cycles, the incredible advantage that appropriate leverage (making capital gains from borrowed funds) offers, the benefits of rent return and taxation relief in servicing those borrowings, and the significant growth achievable over time. It is not unusual for ordinary investors to accumulate four or more properties over 10 years – and the financial flexibility and cash flow outcomes can be exceptional, giving you piece of mind.

Property allows you to leverage. With only $20 000 cash invested (plus around $10 000 upfront costs) it is possible to invest in a $200,000 property, making your earning potential greater.

Can you afford to invest in property?

The question should really be, “can you afford NOT to invest”, whether it be in investment property or some other form of investment? While everyone should be investing to give them more options in life, property investment may not be suited to everyone. Most people on a standard wage can service an investment loan. After all, the investment loan interest is first met by any rental income you generate. As a general rule there will only be a small shortfall on the interest on your investment loan. Traditionally the investment loan shortfall, as well as other costs relating to your investment property would be met by your personal income. Many investors however include a capitalising line of credit in their investment loan package so that they can draw on this to meet any shortfall costs as opposed to paying same from their personal income. Instead, they use as much of their personal income as possible, not to pay any shortfall interest on the investment loan but to make additional repayments to their home loan. This way their home loan is paid off much more quickly.

With your investment loan you should also remember that negative gearing does deliver some relief to servicing your investment loan on the way through. While most investors will wait until the end of the financial year to claim their tax deductible shortfall you can in effect claim the investment loan shortfall on a monthly basis. Check out the ATO website on deductibility of interest on investment loans.

What history can tell you about property

History shows us that all property whether it be investment or owner occupied doubles in value every 7 to 12 years. Each property market is cyclic, that is, it goes through times of fast growth followed by little or no growth. When one market, eg Sydney, is in strong growth, other markets, eg Brisbane, will be in a little or no growth phase. The markets are referred to as being counter cyclic – when one is doing well, another is doing not so well.

This means for example that when the Sydney’s growth slows, Melbourne’s picks up followed by Brisbane. This is the reason we emphasise the importance of investment property as a mid to long term investment. The key however is to identify the markets with the highest probability of short to medium growth and lowest probability of downside risk. This enables you to build equity faster and therefore add to your investment property portfolio.

It also means that there are always new opportunities for investment property as there are always markets somewhere which are experiencing their growth phase. Choosing investment properties in growth markets assists in developing well-balanced, diversified portfolios.

Property in the future

In the past all property was good investment property, and a lot of people did very well out of it. While those days are gone, there are still exceptional opportunities for investors who understand the current market influences such how our population is changing, how family size is changing, how types of employment are changing, and how the economy is changing and what influences it.

So why wait? Research property – buy with your head not your heart – be an informed purchaser and most importantly make sure your investment loan is also working for you.

Direct Investment in Property in Australia Through a Good Investment Loan

An investment property is becoming a more popular choice for those seeking to create a revenue stream and also achieve capital growth through the investment property value increasing over time.

This can also be part of a strategic financial plan and should be considered by investors as part of a diversified portfolio. When considering an investment purchase you should also source the best investment loan structure for you. With any investment your investment loan can make a difference to your return. If you are negatively geared through an investment loan the cost to you of that investment loan can effectively be reduced.

If you purchase wisely, once there has been capital growth in the investment property over time there is the option of using this built up equity to move into another investment property, take out another investment loan and thereby continue to further increase your investment portfolio.

Aside from the traditional belief that tax advantages are the key driver for taking out an investment home loan there are many other factors to consider when purchasing an investment property.

Below are some key points for your reference, by using these points as a guide in conjunction with a detailed discussion with your accountant or financial planner you will be in a better position to ensure your investment purchase and investment loan is a financially sound decision for the long term.

In relation to property enquiry therefore, you should consider:

* What is the infrastructure like in the area? Are there enough schools, hospitals, shopping centres, doctors and dentists, freeways or main roads?

* What has the historical capital growth been in the area over the last two decades?

* Is the local council planning to increase housing density or add a new road to increase traffic flow?

* If you are purchasing in a new subdivision, are there more new land blocks and house and land packages planned nearby. New developments can impact on the value of your home as purchasers often prefer a new home to one that might be 2 or 3 years old in the same area.

* What length of time will the investment be held? And will this tie in with planned infrastructure development which will in turn accelerate capital growth?

There has been recent press to suggest that investment and home property values in Sydney have a potential capital growth of 18% over the next 3 years so buying off the plan as an investor may be an attractive option in the current market. If you find a good property development, suitable for investment, which has a completion date in say 2010 – 2011 then you can exchange contracts with either a 10% cash deposit or a deposit bond (as a guide the cost of a deposit bond of around $86500 for say settlement September 2011 will cost you approximately $9000- $9500 (significantly less than the interest you would pay over the period if you borrow $86,500 at current interest rates of 9% p.a). The general feeling is that direct investment into property as opposed to into managed property funds is a better way to go – you are in control of your investment and avoid the high management fees so often charged by share and property investment funds.

Do some research on the internet to see which areas have the greatest potential for capital gains – remember if you are looking for an investment property you should invest with your head not your heart. An investment property needs to be well located to transport and other facilities so that those renting can easily access these services.

When considering which investment loan would suit you best take the following into account:

1. Does the investment loan allow you to split it into a number of investment loan accounts. This is a good feature to have in an investment loan because you are positioning yourself for the future – if you use the investment property at a later date to gear into another investment purchase then you can split the account so that the investment loan portion relating to the new purchase is clearly identified. This allows you, and your accountant, to easily track the costs associated with the new purchase.

2. If you use your home property (with an existing home loan) as security for the investment loan then it is imperative that you do not mix any home loan debt with your investment loan borrowings. The ATO in Australia requires you to apportion any additional repayments to a loan where the borrowings are “mixed”. You want to apply any additional repayments to your home loan before your investment loan. You are paying your home loan off in after tax dollars – whereas you can deduct the interest you are paying on your investment loan against the income form the investment property.

3. Does the investment loan allow you to capitalise interest? It is always a good idea to include a capitalising feature as a part of your investment loan to protect you against any unexpected costs in relation to the property. It also means that instead of subsidising the investment costs and interest shortfall on your investment loan you can capitalise these and make additional repayments to your non-deductible home loan debt.

4. If you have sufficient equity in your home then you may be better to consider a 100% + costs investment loan for the investment acquisition and use any savings you intended for the investment purchase to pay down your home loan debt.

If you consider all these points your investment loan will be working in your favour at all times.

Individual Retirement Accounts Explained – Save and Invest For Your Retirement Tax Free

Individual Retirement Accounts. It’s enough to put you to sleep isn’t it? However there are very sound reasons for you to understand Iras, and to set one up for yourself. If you’re interested in a comfortable retirement you need to understand Individual Retirement Accounts.

What are Individual Retirement Accounts, why would you need one and which is the best one for you?

An Individual Retirement Account, or what is also known as an IRA, is an account that individuals may set up to plan and invest for their retirement. The IRA was enacted into legislation in 1974, however it was only in 1981 when significant changes were made to the tax status of IRAs that they became popular.

It is the tax status of Individual Retirement Accounts that make them extremely attractive to people who are seeking to invest for their retirement to ensure that they have a well funded comfortable retirement when they are no longer able to work and so can no longer earn an income.

In it’s wisdom the government recognized that it was extremely difficult to provide sufficient retirement benefits from the public purse so that all retirees could retire in comfort on a government pension. This was recognition of the fact that over time, as the population ages, the public purse would not be able to afford to pay full retirement pensions to everyone, so the government needed to come up with a plan to make individuals invest for their own retirement.

The way to do this was to offer people incentives to do so by way of tax advantages though their IRAs.

So when money is deposited into an Individual Retirement Account it is tax deductible, and all income made through investing the fund during it’s life is also tax free.

That doesn’t mean though, that money is never taxed on the way in or way out of an IRA. What the government does is to tax the money as it is taken out of the IRA, it is taxed as ordinary income.

One of the great barriers to successful investing is the requirement to pay tax each time income, or a capital gain, is made. Throughout an investors investing life it is necessary to realize funds along the way to pay tax. This seriously reduces the ability to earn high returns on moneys invested because capital is being taken out all the time to pay tax, and so there is less to invest along the way.

However if, though an IRA, it is possible to invest and reinvest all income and capital back without paying any more tax, that increases massively the potential returns that someone can make investing. Hence the reason why an IRA is so attractive to individuals. An IRA can take maximum advantage of the power of compounding.

An Individual Retirement Account is required by law to be held in trust by a “custodian” who is often, or usually a bank, broker or insurance company. There are various regulations governing what your IRA custodian can do with the money, some imposed by tax law and some imposed by the custodians rules as well.

Usually traditional IRA custodians have restrictive rules about what investments the IRA can be invested in, and the funds are usually directed to investments owned by the custodian. This may be good for the custodian, but not necessarily so good for the owner of the IRA, who may not be earning the best returns.

It is also quite possible to have a self directed IRA. This is still held by a trustee, or custodian, however has a much less restrictive range of rules about the types of investments that can be invested in. The owner of the self directed IRA, or what is also known as a self managed IRA, can direct the investments into a wider range of investments that should, over the life of the fund, make much better returns. Add to that the power of compounding and the difference between the returns on a traditional IRA held by a custodian who invests the funds into their own investments, and a self directed IRA invested by the owner, can be massive.

So as you can see there are powerful reasons why you need your own Individual Retirement Account, and there are also powerful reasons why you need it to be a self directed IRA. In particular the best reason is that the best investment for your IRA is in real estate. Over time real estate offers the most stable long term investment, both for an IRA and any other investment. Investing your Individual Retirement Account in real estate offers significant long term benefits, however so many people don’t do so, either because they don’t know that they should, or because the rules of investing their IRA funds don’t allow them to do so.

They need to rollover their funds into a self directed Individual Retirement Account and start making some solid decisions to invest their retirement funds in real estate.

Even in the current market there are some outstanding and extremely solid investments in real estate. One in particular offers no money down investing for both credit investors and IRA investors, with tenants supplied and high quality homes to invest in. Returns are guaranteed and it’s a turnkey investment in real estate from a solid US public company with significant experience in real estate investing.

So, despite the fact that learning about Individual Retirement Accounts might send you to sleep, there are very good reasons to start learning anyway. And if you’re setting one up make sure it’s a self managed IRA, and that you invest it in solid real estate investments amongst others.

You’ll be glad you did when you retire.

Beginning Investments – How Much Money Do I Need?

When you are ready to start investing in the market, you may begin with one simple question: How much money do I need to start investing? The answer varies depending on the market you want to invest in, and how much money you want to earn on your investment. The only rule to investing is that you should never invest more than you feel comfortable losing, since the market does not guarantee a return on any investments.

Stocks, Bonds and Mutual Funds

Stocks, bonds and mutual funds are the three most common types of investments today. To invest in these markets, you will need to have an initial investment of twenty dollars, but one thousand dollars is the usual amount that you will use as an initial investment. Mutual funds are the most flexible concerning the amount you need to begin investing, since there are now companies that allow you to begin with a very small investment.

To invest in bonds, you will typically need about a five thousand dollar initial investment for an individual bond from a company, institution or corporation. These bonds take some time to mature, usually a period of one or more years. Some bonds take up to twenty years to mature, but can be sold before maturity as a loss.

Stocks are perhaps the riskiest type of investment, but are also able to bring in a huge return on your initial investment. While you can invest in stocks for a relatively small sum, it is advisable to begin investing with approximately one thousand dollars. This will allow you to have a sizable investment that can grow over time.

Managing Your Portfolio

Once you have decided which market you want to invest in, you are ready to ask yourself how much money do I need to start investing? The answer will depend on the market you want to invest in. One way to make sure that you see a return on the money you invest is to have a diverse portfolio, with money invested in several different areas. A mutual fund can help you make the most of your investment if you want to invest one thousand dollars or less, but if you want to invest more than that amount, you can consider investing a combination of different mutual funds companies, stocks and bonds.

Many people have investments in several different areas of the market. As long as you fully research your options and read each potential investment company’s prospectus, then you can make smart investments even in risky markets. It is important to remember that the investments you make are designed to earn more over time, usually five years or more.


When you are determining how much money you want to invest, take the time to ask yourself whether or not you are comfortable losing the amount you have chosen. While some people are only comfortable investing in a small mutual fund with fifty dollars or less, the amount you choose is entirely up to you.